Google Is Not What It Seems

E
ric Schmidt is an influential figure, even among the parade of powerful characters with whom I have had to cross paths since I founded WikiLeaks. In mid-May 2011 I was under house arrest in rural Norfolk, about three hours’ drive northeast of London. The crackdown against our work was in full swing and every wasted moment seemed like an eternity. It was hard to get my attention. But when my colleague Joseph Farrell told me the executive chairman of Google wanted to make an appointment with me, I was listening.
In some ways the higher echelons of Google seemed more distant and obscure to me than the halls of Washington. We had been locking horns with senior US officials for years by that point. The mystique had worn off. But the power centers growing up in Silicon Valley were still opaque and I was suddenly conscious of an opportunity to understand and influence what was becoming the most influential company on earth. Schmidt had taken over as CEO of Google in 2001 and built it into an empire.1
The stated reason for the visit was a book. Schmidt was penning a treatise with Jared Cohen, the director of Google Ideas, an outfit that describes itself as Google’s in-house “think/do tank.” I knew little else about Cohen at the time. In fact, Cohen had moved to Google from the US State Department in 2010. He had been a fast-talking “Generation Y” ideas man at State under two US administrations, a courtier from the world of policy think tanks and institutes, poached in his early twenties. He became a senior advisor for Secretaries of State Rice and Clinton. At State, on the Policy Planning Staff, Cohen was soon christened “Condi’s party-starter,” channeling buzzwords from Silicon Valley into US policy circles and producing delightful rhetorical concoctions such as “Public Diplomacy 2.0.”2 On his Council on Foreign Relations adjunct staff page he listed his expertise as “terrorism; radicalization; impact of connection technologies on 21st century statecraft; Iran.”3
Director of Google Ideas, and «geopolitical visionary» Jared Cohen shares his vision with US Army recruits in a lecture theatre at West Point Military Academy on 26 Feb 2014 (Instagram by Eric Schmidt)
It was Cohen who, while he was still at the Department of State, was said to have emailed Twitter CEO Jack Dorsey to delay scheduled maintenance in order to assist the aborted 2009 uprising in Iran.4 His documented love affair with Google began the same year, when he befriended Eric Schmidt as they together surveyed the post-occupation wreckage of Baghdad. Just months later, Schmidt re-created Cohen’s natural habitat within Google itself by engineering a “think/do tank” based in New York and appointing Cohen as its head. Google Ideas was born.
Later that year the two co-wrote a policy piece for the Council on Foreign Relations’ journal Foreign Affairs, praising the reformative potential of Silicon Valley technologies as an instrument of US foreign policy.5 Describing what they called “coalitions of the connected,”6 Schmidt and Cohen claimed that
Democratic states that have built coalitions of their militaries have the capacity to do the same with their connection technologies. . . . They offer a new way to exercise the duty to protect citizens around the world [emphasis added].7
Eric Schmidt, Chairman of Google, at the «Pulse of Today’s Global Economy» panel talk at the Clinton Global Initiative annual meeting, 26 Sept. 2013 in New York. Eric Schmidt first attended the CGI annual meeting at its opening plenary in 2010. (Photo: Mark Lennihan)
Some time later Jared Cohen arrived. With him was Scott Malcomson, introduced as the book’s editor. Three months after the meeting Malcomson would enter the State Department as the lead speechwriter and principal advisor to Susan Rice (then US ambassador to the United Nations, now national security advisor). He had previously served as a senior advisor at the United Nations, and is a longtime member of the Council on Foreign Relations. At the time of writing, he is the director of communications at the International Crisis Group.8
For a man of systematic intelligence, Schmidt’s politics—such as I could hear from our discussion—were surprisingly conventional, even banal. He grasped structural relationships quickly, but struggled to verbalize many of them, often shoehorning geopolitical subtleties into Silicon Valley marketese or the ossified State Department microlanguage of his companions.9 He was at his best when he was speaking (perhaps without realizing it) as an engineer, breaking down complexities into their orthogonal components.
But in an act of gross negligence the Guardian newspaper—our former partner—had published the confidential decryption password to all 251,000 cables in a chapter heading in its book, rushed out hastily in February 2011.10 By mid-August we discovered that a former German employee—whom I had suspended in 2010—was cultivating business relationships with a variety of organizations and individuals by shopping around the location of the encrypted file, paired with the password’s whereabouts in the book. At the rate the information was spreading, we estimated that within two weeks most intelligence agencies, contractors, and middlemen would have all the cables, but the public would not.
Sarah Harrison and Julian Assange call the U.S. State Department in September 2011.
It was at this point that I realized Eric Schmidt might not have been an emissary of Google alone. Whether officially or not, he had been keeping some company that placed him very close to Washington, DC, including a well-documented relationship with President Obama. Not only had Hillary Clinton’s people known that Eric Schmidt’s partner had visited me, but they had also elected to use her as a back channel. While WikiLeaks had been deeply involved in publishing the inner archive of the US State Department, the US State Department had, in effect, snuck into the WikiLeaks command center and hit me up for a free lunch. Two years later, in the wake of his early 2013 visits to China, North Korea, and Burma, it would come to be appreciated that the chairman of Google might be conducting, in one way or another, “back-channel diplomacy” for Washington. But at the time it was a novel thought.11
Eric Schmidt’s Instagram of Hillary Clinton and David Rubinstein, taken at the Holbrooke Forum Gala, 5 Dec 2013. Richard Holbrooke (who died in 2010) was a high-profile US diplomat, managing director of Lehman brothers, a board member of NED, CFR, the Trilateral Commission, the Bilderberg steering group and an advisor to Hillary Clinton and John Kerry. Schmidt donated over $100k to the the Holbrooke Forum
I put it aside until February 2012, when WikiLeaks—along with over thirty of our international media partners—began publishing the Global Intelligence Files: the internal email spool from the Texas-based private intelligence firm Stratfor.12 One of our stronger investigative partners—the Beirut-based newspaper Al Akhbar—scoured the emails for intelligence on Jared Cohen.13 The people at Stratfor, who liked to think of themselves as a sort of corporate CIA, were acutely conscious of other ventures that they perceived as making inroads into their sector. Google had turned up on their radar. In a series of colorful emails they discussed a pattern of activity conducted by Cohen under the Google Ideas aegis, suggesting what the “do” in “think/do tank” actually means.
Google is getting WH [White House] and State Dept support and air cover. In reality they are doing things the CIA cannot do . . . [Cohen] is going to get himself kidnapped or killed. Might be the best thing to happen to expose Google’s covert role in foaming up-risings, to be blunt. The US Gov’t can then disavow knowledge and Google is left holding the shit-bag.14
In further internal communication, Burton said his sources on Cohen’s activities were Marty Lev—Google’s director of security and safety—and Eric Schmidt himself.15 Looking for something more concrete, I began to search in WikiLeaks’ archive for information on Cohen. State Department cables released as part of Cablegate reveal that Cohen had been in Afghanistan in 2009, trying to convince the four major Afghan mobile phone companies to move their antennas onto US military bases.16 In Lebanon he quietly worked to establish an intellectual and clerical rival to Hezbollah, the “Higher Shia League.”17 And in London he offered Bollywood movie executives funds to insert anti-extremist content into their films, and promised to connect them to related networks in Hollywood.18
Three days after he visited me at Ellingham Hall, Jared Cohen flew to Ireland to direct the “Save Summit,” an event cosponsored by Google Ideas and the Council on Foreign Relations. Gathering former inner-city gang members, right-wing militants, violent nationalists, and “religious extremists” from all over the world together in one place, the event aimed to workshop technological solutions to the problem of “violent extremism.”19 What could go wrong?
It is not just obvious neocon front groups like Foreign Policy Initiative.20 It also includes fatuous Western NGOs like Freedom House, where naïve but well-meaning career nonprofit workers are twisted in knots by political funding streams, denouncing non-Western human rights violations while keeping local abuses firmly in their blind spots. The civil society conference circuit—which flies developing-world activists across the globe hundreds of times a year to bless the unholy union between “government and private stakeholders” at geopoliticized events like the “Stockholm Internet Forum”—simply could not exist if it were not blasted with millions of dollars in political funding annually.
Scan the memberships of the biggest US think tanks and institutes and the same names keep cropping up. Cohen’s Save Summit went on to seed AVE, or AgainstViolentExtremism.org, a long-term project whose principal backer besides Google Ideas is the Gen Next Foundation. This foundation’s website says it is an “exclusive membership organization and platform for successful individuals” that aims to bring about “social change” driven by venture capital funding.21 Gen Next’s “private sector and non-profit foundation support avoids some of the potential perceived conflicts of interest faced by initiatives funded by governments.”22 Jared Cohen is an executive member.
Jared Cohen on stage with the delegates at the New York City inaugural summit for the Alliance of Youth Movements, in 2008
Gen Next also backs an NGO, launched by Cohen toward the end of his State Department tenure, for bringing internet-based global “pro-democracy activists” into the US foreign relations patronage network.23 The group originated as the “Alliance of Youth Movements” with an inaugural summit in New York City in 2008 funded by the State Department and encrusted with the logos of corporate sponsors.24 The summit flew in carefully selected social media activists from “problem areas” like Venezuela and Cuba to watch speeches by the Obama campaign’s new-media team and the State Department’s James Glassman, and to network with public relations consultants, “philanthropists,” and US media personalities.25 The outfit held two more invite-only summits in London and Mexico City where the delegates were directly addressed via video link by Hillary Clinton:26
In 2011, the Alliance of Youth Movements rebranded as “Movements.org.” In 2012 Movements.org became a division of “Advancing Human Rights,” a new NGO set up by Robert L. Bernstein after he resigned from Human Rights Watch (which he had originally founded) because he felt it should not cover Israeli and US human rights abuses.28 Advancing Human Rights aims to right Human Rights Watch’s wrong by focusing exclusively on “dictatorships.”29 Cohen stated that the merger of his Movements.org outfit with Advancing Human Rights was “irresistible,” pointing to the latter’s “phenomenal network of cyberactivists in the Middle East and North Africa.”30 He then joined the Advancing Human Rights board, which also includes Richard Kemp, the former commander of British forces in occupied Afghanistan.31 In its present guise, Movements.org continues to receive funding from Gen Next, as well as from Google, MSNBC, and PR giant Edelman, which represents General Electric, Boeing, and Shell, among others.32
Google Ideas is bigger, but it follows the same game plan. Glance down the speaker lists of its annual invite-only get-togethers, such as “Crisis in a Connected World” in October 2013. Social network theorists and activists give the event a veneer of authenticity, but in truth it boasts a toxic piñata of attendees: US officials, telecom magnates, security consultants, finance capitalists, and foreign-policy tech vultures like Alec Ross (Cohen’s twin at the State Department).33 At the hard core are the arms contractors and career military: active US Cyber Command chieftains, and even the admiral responsible for all US military operations in Latin America from 2006 to 2009. Tying up the package are Jared Cohen and the chairman of Google, Eric Schmidt.34
I began to think of Schmidt as a brilliant but politically hapless Californian tech billionaire who had been exploited by the very US foreign-policy types he had collected to act as translators between himself and official Washington—a West Coast–East Coast illustration of the principal-agent dilemma.35
Sun had significant contracts with the US government, but it was not until he was in Utah as CEO of Novell that records show Schmidt strategically engaging Washington’s overt political class. Federal campaign finance records show that on January 6, 1999, Schmidt donated two lots of $1,000 to the Republican senator for Utah, Orrin Hatch. On the same day Schmidt’s wife, Wendy, is also listed giving two lots of $1,000 to Senator Hatch. By the start of 2001 over a dozen other politicians and PACs, including Al Gore, George W. Bush, Dianne Feinstein, and Hillary Clinton, were on the Schmidts’ payroll, in one case for $100,000.36 By 2013, Eric Schmidt—who had become publicly over-associated with the Obama White House—was more politic. Eight Republicans and eight Democrats were directly funded, as were two PACs. That April, $32,300 went to the National Republican Senatorial Committee. A month later the same amount, $32,300, headed off to the Democratic Senatorial Campaign Committee. Why Schmidt was donating exactly the same amount of money to both parties is a $64,600 question.37
It was also in 1999 that Schmidt joined the board of a Washington, DC–based group: the New America Foundation, a merger of well-connected centrist forces (in DC terms). The foundation and its 100 staff serves as an influence mill, using its network of approved national security, foreign policy, and technology pundits to place hundreds of articles and op-eds per year. By 2008 Schmidt had become chairman of its board of directors. As of 2013 the New America Foundation’s principal funders (each contributing over $1 million) are listed as Eric and Wendy Schmidt, the US State Department, and the Bill & Melinda Gates Foundation. Secondary funders include Google, USAID, and Radio Free Asia.38
Schmidt’s involvement in the New America Foundation places him firmly in the Washington establishment nexus. The foundation’s other board members, seven of whom also list themselves as members of the Council on Foreign Relations, include Francis Fukuyama, one of the intellectual fathers of the neoconservative movement; Rita Hauser, who served on the President’s Intelligence Advisory Board under both Bush and Obama; Jonathan Soros, the son of George Soros; Walter Russell Mead, a US security strategist and editor of the American Interest; Helene Gayle, who sits on the boards of Coca-Cola, Colgate-Palmolive, the Rockefeller Foundation, the State Department’s Foreign Affairs Policy Unit, the Council on Foreign Relations, the Center for Strategic and International Studies, the White House Fellows program, and Bono’s ONE Campaign; and Daniel Yergin, oil geostrategist, former chair of the US Department of Energy’s Task Force on Strategic Energy Research, and author of The Prize: The Epic Quest for Oil, Money and Power.39
Google Chairman Eric Schmidt introduces Hillary Clinton as the keynote speaker at the 16 May 2014 conference «Big Ideas for a New America» for the New America Foundation, of which Schmidt is the Chair of the Board and the largest funder.
The chief executive of the foundation, appointed in 2013, is Jared Cohen’s former boss at the State Department’s Policy Planning Staff, Anne-Marie Slaughter, a Princeton law and international relations wonk with an eye for revolving doors.40 She is everywhere at the time of writing, issuing calls for Obama to respond to the Ukraine crisis not only by deploying covert US forces into the country but also by dropping bombs on Syria—on the basis that this will send a message to Russia and China.41 Along with Schmidt, she is a 2013 attendee of the Bilderberg conference and sits on the State Department’s Foreign Affairs Policy Board.42
Even when Google airs its corporate ambivalence publicly, it does little to dislodge these items of faith.45 The company’s reputation is seemingly unassailable. Google’s colorful, playful logo is imprinted on human retinas just under six billion times each day, 2.1 trillion times a year—an opportunity for respondent conditioning enjoyed by no other company in history.46 Caught red-handed last year making petabytes of personal data available to the US intelligence community through the PRISM program, Google nevertheless continues to coast on the goodwill generated by its “don’t be evil” doublespeak. A few symbolic open letters to the White House later and it seems all is forgiven. Even anti-surveillance campaigners cannot help themselves, at once condemning government spying but trying to alter Google’s invasive surveillance practices using appeasement strategies.47
Nobody wants to acknowledge that Google has grown big and bad. But it has. Schmidt’s tenure as CEO saw Google integrate with the shadiest of US power structures as it expanded into a geographically invasive megacorporation. But Google has always been comfortable with this proximity. Long before company founders Larry Page and Sergey Brin hired Schmidt in 2001, their initial research upon which Google was based had been partly funded by the Defense Advanced Research Projects Agency (DARPA).48 And even as Schmidt’s Google developed an image as the overly friendly giant of global tech, it was building a close relationship with the intelligence community.
In 2003 the US National Security Agency (NSA) had already started systematically violating the Foreign Intelligence Surveillance Act (FISA) under its director General Michael Hayden.49 These were the days of the “Total Information Awareness” program.50 Before PRISM was ever dreamed of, under orders from the Bush White House the NSA was already aiming to “collect it all, sniff it all, know it all, process it all, exploit it all.”51 During the same period, Google—whose publicly declared corporate mission is to collect and “organize the world’s information and make it universally accessible and useful”52—was accepting NSA money to the tune of $2 million to provide the agency with search tools for its rapidly accreting hoard of stolen knowledge.53
In 2004, after taking over Keyhole, a mapping tech startup cofunded by the National Geospatial-Intelligence Agency (NGA) and the CIA, Google developed the technology into Google Maps, an enterprise version of which it has since shopped to the Pentagon and associated federal and state agencies on multimillion-dollar contracts.54 In 2008, Google helped launch an NGA spy satellite, the GeoEye-1, into space. Google shares the photographs from the satellite with the US military and intelligence communities.55 In 2010, NGA awarded Google a $27 million contract for “geospatial visualization services.”56
In 2010, after the Chinese government was accused of hacking Google, the company entered into a “formal information-sharing” relationship with the NSA, which was said to allow NSA analysts to “evaluate vulnerabilities” in Google’s hardware and software.57 Although the exact contours of the deal have never been disclosed, the NSA brought in other government agencies to help, including the FBI and the Department of Homeland Security.
Around the same time, Google was becoming involved in a program known as the “Enduring Security Framework”58 (ESF), which entailed the sharing of information between Silicon Valley tech companies and Pentagon-affiliated agencies “at network speed.”59 Emails obtained in 2014 under Freedom of Information requests show Schmidt and his fellow Googler Sergey Brin corresponding on first-name terms with NSA chief General Keith Alexander about ESF.60 Reportage on the emails focused on the familiarity in the correspondence: “General Keith . . . so great to see you . . . !” Schmidt wrote. But most reports overlooked a crucial detail. “Your insights as a key member of the Defense Industrial Base,” Alexander wrote to Brin, “are valuable to ensure ESF’s efforts have measurable impact.”
The Department of Homeland Security defines the Defense Industrial Base as “the worldwide industrial complex that enables research and development, as well as design, production, delivery, and maintenance of military weapons systems, subsystems, and components or parts, to meet U.S. military requirements [emphasis added].”61 The Defense Industrial Base provides “products and services that are essential to mobilize, deploy, and sustain military operations.” Does it include regular commercial services purchased by the US military? No. The definition specifically excludes the purchase of regular commercial services. Whatever makes Google a “key member of the Defense Industrial Base,” it is not recruitment campaigns pushed out through Google AdWords or soldiers checking their Gmail.
Google’s Chairman Eric Schmidt and Henry Kissinger, Secretary of State and National Security Council head under President Richard Nixon, during a «fireside chat» with Google staff at the company’s headquarters in Mountain View, California, on 30 Sep 2013. In the talk, Kissinger says National Security Agency whistleblower Edward Snowden is «despicible».
But part of the resilient image of Google as “more than just a company” comes from the perception that it does not act like a big, bad corporation. Its penchant for luring people into its services trap with gigabytes of “free storage” produces the perception that Google is giving it away for free, acting directly contrary to the corporate profit motive. Google is perceived as an essentially philanthropic enterprise—a magical engine presided over by otherworldly visionaries—for creating a utopian future.68 The company has at times appeared anxious to cultivate this image, pouring funding into “corporate responsibility” initiatives to produce “social change”—exemplified by Google Ideas. But as Google Ideas shows, the company’s “philanthropic” efforts, too, bring it uncomfortably close to the imperial side of US influence. If Blackwater/Xe Services/Academi was running a program like Google Ideas, it would draw intense critical scrutiny.69 But somehow Google gets a free pass.
Whether it is being just a company or “more than just a company,” Google’s geopolitical aspirations are firmly enmeshed within the foreign-policy agenda of the world’s largest superpower. As Google’s search and internet service monopoly grows, and as it enlarges its industrial surveillance cone to cover the majority of the world’s population, rapidly dominating the mobile phone market and racing to extend internet access in the global south, Google is steadily becoming the internet for many people.70 Its influence on the choices and behavior of the totality of individual human beings translates to real power to influence the course of history.
If the future of the internet is to be Google, that should be of serious concern to people all over the world—in Latin America, East and Southeast Asia, the Indian subcontinent, the Middle East, sub-Saharan Africa, the former Soviet Union, and even in Europe—for whom the internet embodies the promise of an alternative to US cultural, economic, and strategic hegemony.71
This has been an extract from Julian Assange’s new book When Google Met Wikileaks, available from OR Books. WikiLeaks readers can obtain a 20 percent discount on the cover price when ordering from the OR Books website by using the coupon code «WIKILEAKS». For reprint rights inquiries, contact rights [at] orbooks.com

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