The sages of the pampas

A tabloid celebrity with an actress
ECONOMICS is not a profession for the publicity-hungry—except in Argentina. Consider Tomás Bulat, who holds three degrees in the subject, hosts a weekly television show about it and has written two best-selling books on it. He boasts over 179,000 followers on Twitter. In comparison, Ricardo Darín, arguably Argentina’s most famous actor, has only 41,000; Andrés Calamaro, a well-known rock star, has 34,000. At a recent lunch in the seaside city of Mar del Plata, your correspondent was intrigued to see waiters and diners fawn over Mr Bulat. A neighbouring table invited him to share their calamari and a particularly bold waitress hugged him and took his photograph to show her friends.
Other economists are equally feted. Martín Lousteau, a former economy minister and current congressman, has 162,000 Twitter followers and is frequently hounded for autographs. Martín Redrado, a former head of the central bank who now runs a consultancy, has 127,000 Twitter followers. Both have dated a series of stars and appear almost as frequently in tabloids as in the financial press. A few years ago, Mr Lousteau married Carla Peterson, one of Argentina’s top actresses (the couple is pictured).
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Victoria Giarrizzo of the University of Buenos Aires attributes this wealth of celebrity economists to the volatility of Argentina’s economy. “The Argentine economy is like a sickness. People have to stay constantly informed to manage their personal finances. As bearers of answers in times of chaos, economists have amassed a unique amount of power.”
In July Argentina defaulted for the second time in thirteen years. Inflation of about 40% a year is gutting people’s purchasing power. Yet controls established in 2011 mean they have scant access to hard currency. According to CERX, a consultancy, Argentines feel that they are at their worst off in ten years. Ms Giarrizzo muses: “Having economists appearing frequently on television and in the newspapers is not a good sign. That means things aren’t going so well.”

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